Persuasive+Techniques+in+Advertising

Hello there!
==For the past few weeks, you've been learning how to write a killer persuasive essay. Writers and middle schoolers aren't the only ones who use persuasive techniques, though. Advertisers- the people who create ads and commercials - LOVE to use persuasive techniques. On this page, you'll get a chance to explore some of these techniques, see examples, and test your knowledge!==

==Now, let's get started with some persuasive techniques! Follow the steps below to become an expert in advertising persuasion. Your goal today is to get through the first five steps below. Stay focused! If you don't finish them in class, they are homework for tomorrow! Yes, you may work ahead, but please do not go past Step 7.==

Step 1: Get a Persuasive Technique paper from the pink basket on the round table. You will also need a pen or pencil to take notes.

Step 2: Watch the video here. You will want to make sure your headphones are plugged in! Feel free to pause the video as you go so that you can copy the definitions of each technique onto your paper. The part you need to copy is the definition with the bullet point - you don't need to copy the entire slide. You also don't need to copy the "Relevant Facts" slide. You're welcome :) Oh, and P.S., I made this two years ago - when a Super Bowl ad was a measly 4.5 billion instead of 5.

Step 3: Don't just take my word for it! Watch this video for some additional examples. (You don't need to write down anything for this video, unless you need some examples for your worksheet)

Step 4: Take a moment and finish filling in the chart with examples that you have seen, or that you can think of on your own, of each technique! (yes, I'll be checking it when I get back to make sure it's done! :)

Step 5 (graded on accuracy): Take this quiz on quia to show that you've learned the techniques! Yes, you may use your notes, and yes, it REALLY COUNTS as a quiz score (so really, there's no reason not to get a perfect score if you took great notes!) Click here to go directly to the quiz (you will need to log in to quia)

If you've finished these five steps and there is still time in class, you can go on to step 6. . . if you haven't gotten here, make sure you complete the five steps for homework tonight!

Step 6 (graded on completion): Let's see how well you've learned! You will watch ten different commercials and see if you can identify the type of persuasive technique being used. Click here to start! (you will need your quia login and password)

Step 7(graded on completion): Does advertising work? The idea of advertising is to make sure that you spend money on a specific product, believe a certain thought, or a agree with a specific claim. The first step is to get you to remember the product, though. Take a look at this activity and see if YOU'VE been affected by advertising! (you will need your quia login and password).

Step 8 (graded on completion): Do Commercials Work? How well did the ads you saw yesterday do their job? Do you remember the products? Did you get the message? See if you are able to recall the answers to the following questions (no, this isn't graded, but try your best - you're going to answer a question in the next step about this process.) Click here to try it (you will need your quia login and password)

Step 9 (graded on completion): So, what do you think? Do commercials do their job? Think about all the videos you watched, samples you saw, and how well you remembered the products they were trying to sell. Then, answer these questions. You will need your quia login and password.

Did you finish everything? If so, please use your time wisely. You may work on vocab, study island, or other homework. You may NOT play games or simply browse.

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